PRINCIPLES OF MARKETING SYLLABUS PROFESSIONAL
Recruit, retain and develop faculty and staff by providing sufficient resources to support dynamic and up-to-date bachelor and master-level curricula, to conduct research and other professional activities, and to support engagement with all stakeholders. We are in the business of transforming lives through education, engagement, and experiences.Īdmit quality students and provide them with an education that is rich in experiences and engagement opportunities to prepare them to be effective and ethical professionals. To become a globally recognized college of business preparing forward-thinking, responsible leaders. Homework: Chapter 19: Sweetwater Personal Selling Video Case Homework: Chapter 19: Personal Selling Process Homework: Chapter 18: Types of Media Available for Advertising Homework: Chapter 18: Types of Sales Promotion Homework: Chapter 18: Steps in Planning an Ad Campaign Homework: Chapter 17: The Communication Process Quiz: Johnny Cupcakes (watch 1 hour video first before taking quiz) Homework: Chapter 16: M & M's Multichannel Marketing/Video Case Quiz: Field Exam (Mandatory by ALL Principles of Marketing Students) Homework: Chapter 15: Understanding the Distribution Center Homework: Chapter 15: Making Info Flow & Making Merchandise Flow Homework Chapter 14: Taco Bell: Pricing for Value Homework: Chapter 14: The 5 C's of Pricing Homework: Chapter 12: Sara Lee: Developing a New Product Video Case Homework: Chapter 12: Diffusion of Innovation Homework: Chapter 12: The Product Development Process Homework: Chapter 12: Stages of the Product Life Cycle Homework: Chapter 11: Three Stripes: Branding at Adidas Homework: Chapter 11: Branding Strategies Product, Branding and Packaging Decisions Homework: Chapter 10: Nike: Understanding Female Customers Case Analysis Homework: Chapter 9: Superior Razors: The Marketing Research Process Homework: Chapter 9: Methods for Segmenting Markets Homework: Chapter 8: Manager's Hot Seat: Cultural Dimensions Homework: Chapter 8: Kraft: Marketing Globally Video Case Homework: Chapter 6: The Perfect Haircut: Consumers' Search Process Homework: Chapter 6: The Impact of Social Influences on Consumer Behavior Homework: Chapter 5: McDonald's Video Case Homework: Chapter 4: Newman's Own Organics Video Case Homework: Chapter 3- Types of Social Media Homework: Chapter 3- The Wheel of Social Media Engagement Homework: Chapter 3: iSeeit Video: Social Media vs Traditional Media Advertising Homework: Chapter 2- Home Shopping Network Video Case
![principles of marketing syllabus principles of marketing syllabus](https://www.geektonight.com/wp-content/uploads/2020/03/Principles-of-Management-PDF.jpg)
Homework: Chapter 2-SWOT Analysis-Domino's Pizza Homework: Chapter 2- Disney and the Strategic Marketing Planning Process Developing Marketing Strategies and a Marketing Plan Homework: Chapter 1- The Bottled Water Industry Video Case Recognize the pervasive application of marketing principles to goods, services, ideas, people and places, as well as to B2B and consumer marketing, and to non-profit organizations.Recognize how diversity, ethical decision-making and leadership, social responsibility, globalization, and multicultural considerations affect marketing strategies and decisions.Have basic knowledge of how social, political, legal, economic, and technological environments affect marketing.
![principles of marketing syllabus principles of marketing syllabus](https://0.academia-photos.com/attachment_thumbnails/34259498/mini_magick20190324-12699-11pdtqu.png)
![principles of marketing syllabus principles of marketing syllabus](https://zbook.org/img/66/kotler-principlesofmarketing.jpg)
Understand how these effect strategic planning.Have basic knowledge of the marketing concept and the elements of a marketing plan like marketing research, market segmentation, consumer behavior, marketing mix, and positioning.
![principles of marketing syllabus principles of marketing syllabus](https://www.g-wonlinetextbooks.com/cdn-1498652781497/principles-business-marketing-finance-2017/principles-business-marketing-finance-2017/31.jpg)